Aclara Research and the Mars Agency partnered to field a study across cannabis shoppers in legal markets to understand how acceptance of cannabis products shifts consumer behavior, their perception of cannabis retailers and the shopping experience in this new channel. Our extensive research with cannabis consumers suggests cannabis will be more disruptive to the consumer packaged goods industry than Uber has been to transportation!
Carmen Brace is a foresight and emerging trends expert with vast experience at the intersection of cannabis, wellness and the consumer-packaged goods industry. She identified cannabis as a disruptor to consumer health and wellness behavior in 2016 after a career leading insights and strategy at leading CPG companies.
Her futurist mindset and pioneer work ethic led her to launch Aclara Research, a cannabis insights and consulting firm with clients in CPG and cannabis.
She is an advisory member of the Illinois Governor’s Committee on Cannabis and Health, is an expert witness for the Illinois legislature and a featured speaker across many of the industry’s top conferences.
