Aclara partners with Ipsos on Cannabis, CBD and Wellness

Sep 15

THE EVOLVING ROLE OF CANNABIS AND CBD IN THE LIVES OF AMERICANS

In 2021, Aclara and Ipsos partnered to deliver a syndicated research study on the role of cannabis and CBD across health and wellness. Going beyond quantitative and tracking data, this syndicated research study provides a holistic view of the traditional CPG consumer that uses cannabis.

Why this study now?

A Disruptive Product
- With rapid legalization and normalization of cannabis in the US, it is positioned to become a household health and wellness product disrupting many categories
A Plant Based Stress Management Solution
- Over 1 in 2 Americans are feeling more stress, anxiety, and depression, and are seeking out solutions to boost wellness
A New Retail Channel with $25 Billion Revenue
- Cannabis is still federally illegal, but is sold in over 7400 retail stores and delivery services generating $25 Billion in revenue (2021)

Key Business Questions:

Demand Spaces: Why are people using cannabis in their daily lives?
Consumer Behavior Shifts: How are people shifting their health and wellness routines?
Triggers to Category Adoption: How did they first consider trying cannabis or CBD products?
The Usage Occasion: How are people using these products?

Study Components:

We put the consumer at the heart of our understanding first within our online community, then rounded out the learning with a large scale quantitative study of 1000 cannabis and CBD consumers.

Who should buy this study?

Retailers who understand the impact of channel shift
CPG Manufacturers across alcohol, wellness, Rx and OTC
Health Insurers who recognize a solution for chronic symptoms

Carmen Brace

Carmen Brace is a foresight and emerging trends expert with vast experience at the intersection of cannabis, wellness and the consumer-packaged goods industry. She identified cannabis as a disruptor to consumer health and wellness behavior in 2016 after a career leading insights and strategy at leading CPG companies.

Her futurist mindset and pioneer work ethic led her to launch Aclara Research, a cannabis insights and consulting firm with clients in CPG and cannabis.

She is an advisory member of the Illinois Governor’s Committee on Cannabis and Health, is an expert witness for the Illinois legislature and a featured speaker across many of the industry’s top conferences.